We create a demand and sales forecasting model based on a complex neural network that establishes long-term hierarchical relationships between a large number of variables.
The model short-term determines the impact of any price change or promotional campaign on sales with 90-98 percent accuracy.
The network predicts sales at the level of an article or group of products, taking into account price elasticity, cross-elasticity with other products, as well as seasonality, competitors' actions and other variables.
Without information about the actions of other market players, it is impossible:
Amazon- One of the first Internet services of Internet services focused on the sale of consumer goods, the largest in the world in terms of turnover, a company selling a variety of goods and services via the Internet.
With the help of monitoring solve 3 tasks:
1. Find sites with dumping for further struggle with them.
2. Compare prices of competitors with their prices.
3. Track the prices of goods in online stores to decide which of the stores to cooperate.
In any case, you will need a system or program to monitor and compare prices on the websites of customers or competitors.
The origin of the word “monitoring”.
The word “monitoring” comes from the English “monitor”, which means to monitor, monitor, check. The Oxford Dictionary defines the verb “monitor” as follows:
Dumping (from eng. Dumping - dumping) - selling goods and services at artificially low prices, sometimes lower than their cost. With the help of dumping, they are trying to penetrate or strengthen in the new market, to force out competitors.
On our site dumping we call the sale of goods by online stores at prices lower than those recommended by producers and importers.
We have been struggling with dumping online stores for the benefit of our customers for 3 years.
Contact us for professional help: call, write.
Working for 3 years on the market for monitoring prices and combating dumping on the Internet, we faced the following objection from potential customers: “We have already tried to monitor prices on the Internet, invested time and money, but no effect. It’s not worth doing. ”
Here we will list the reasons why management of companies will be disappointed in the fight against dumping and refuse to monitor the prices of their products on the Internet.
1. There is no comprehensive well-designed system of work in the Internet channel and no tools have been created to influence dumping online stores (IM) and other sites.
2. Not appointed a responsible officer who administers information about prices and promotions in IM. There is no timely impact on dumpers and their suppliers.
3. The company has a conflict of interests on the part of sellers in various distribution channels for products. For example, there are different retail recommended prices (RRPs) for online and ofline channels. Products and prices flow from channel to channel.
4. The management of the company has its own interest in certain IM and their priority position in the market. Often, senior management advocates uniform conditions for all, and the sales manager has their own Internet sites or a share of profits in a number of IMs.
5. Employees of the company are inconsistent in their actions in the fight against dumping and maintaining the RRC.
Often, after a period of active work on maintaining the RRC, there is a decline in activity, and the situation returns to its original state.
It also happens that after a series of anti-dumping activities, several IM remain, which have not responded to them and keep prices below the RRC. If you do not remove your product from their site, after a very short time, and other stores will reduce the price to their level.
Each or a combination of these reasons leads to disappointment in the effectiveness of establishing order in the Internet channel and refusal to monitor prices.
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